Business Analytics

Siri, a voice-activated "personal assistant" on the new iPhone 4S helps you send messages, set reminders, and search for informat...

Today many organisations are trying to find answer to the following questions 1. How do they structure business analytics team? 2. Who shoul...

Today, many organizations in India are facing challenges to build and sustain an analytical culture within the organization. They face the f...

Last month we did a PoC(Proof Of Concept) for one of the manufacturing organizations in India. During PoC, we found out that their sales rev...

I had met up with yet another prospect last week who was not aware of difference between reporting and analytical solutions. I would blame r...

Six months ago mobile Business Intelligence discussions focused on BI access via smartphones like the iPhone and the Blackberry. Gartner ana...

Next generation banking will be all about customer experience management. Customer experience management is all about improving customer exp...

What’s the difference between data mining, predictive modeling and predictive analytics? Data mining was the buzzword about 10 years ago, ...

Social media analytics is a new buzz word in business analytics market. Is Indian market ready for it? Social Media analytics helps analyz...

My wife and I were shopping the other day and she asked,“ Why are these people always asking us if we want to get a credit card? They have t...

I had met several senior executives last month to help them create strategy for implementing business analytics framework. I would like to a...

Today, I have become a member of loyalty program of a big retailer. I was very happy to be member of loyalty program as they were offering i...

Last week I was presenting business analytics framework to a large audience at one of the partner organizations. There were a lot of questio...

Business spends huge sums shaping brand image and promoting brand awareness. To gauge the effectiveness of particular campaigns, brand manag...

A BI initiative is of no use if it is not driven by the objectives of the enterprise. Implementing a BI solution should help an enterprise a...